Saturday, June 9, 2018

Maybe "Dr. Booty Baby" wasn't the wisest branding decision



From the New York Times:

 A dermatologist who can be seen on video dancing to the hip-hop song “Cut It” while performing a surgical procedure was suspended on Thursday by the Georgia medical board, which said her continued practice “poses a threat to the public health, safety, and welfare.”

The dermatologist, Dr. Windell Davis-Boutte, is the medical director and chief executive of Boutté Contour Surgery & Skin in Lilburn, Ga., an Atlanta suburb. On her website she describes herself as a “DOCTOR TO THE STARS!” — someone with “a surgeon’s hands” and “a woman’s touch.”

She wanted to be known as the “dancing doctor,” said Latoyah Rideau, the patient who appears in the video and who is now planning to sue Dr. Davis-Boutte for pain and suffering.

Here is more from Vice:

In more than 20 videos posted to YouTube and unearthed by the AJC and Atlanta's WSB-TV, Dr. Windell Boutte sings and dances to hip-hop while her patients look to be unconscious. In one clip, she bops to O.T. Genasis's "Cut It" while appearing to literally slice open someone's stomach. The rest of the videos are only slightly less insane. In a lyric video for a plastic surgery-themed remix to "Bad and Boujee," Boutte—who dubs herself "Dr. Booty Baby"—waves syringes above her passed-out patient, while rapping about how her clients are "building up fat in their booties."





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