Sunday, April 17, 2016

Note to UC Davis president: Next time, google "Streisand effect" before you try to scrub something from the web



From the New York Times: 

In November 2011, after a police officer pepper-sprayed students who were sitting in the quad during a protest, the University of California, Davis, had to contend with an image problem as a video rapidly spread.

Though media relations might have been one part of the response, university officials were also concerned with Google relations.

The university paid at least $175,000 to two public relations firms to suppress the negative search results generated by its name, and the name of its chancellor, Linda P.B. Katehi, according to a report this week by The Sacramento Bee. The news has caused some California lawmakers to call for her resignation.



No comments:

Post a Comment