"Even in the face of ignorance, indifference, and bland meat, I will not despair, confident that Real
Barbecue shall not perish from the earth."
That's the True Cue Pledge, which sounds suspiciously like The Apostle's Creed. John Shelton Reed surely speaks for the righteous when he preaches the gospel of Real Barbecue (that is, a whole hog slow-cooked over wood coals, not gas, not electricity) but to be honest, up here in the North, far from the Barbecue Belt, we're just happy to get any barbecue at all.
You can read about the Campaign in The New Yorker.