Monday, June 1, 2015

How to turn a research death into a branding opportunity


Eric Kaler will not admit that anyone at the University of Minnesota actually made a mistake in the Markingson case.  He will not allow his "implementation committee" to look at the events that led to Markingson's death. He will not discuss the legal action the university filed against Mary Weiss, demanding $57,000, nor will he make a genuine public apology to her. (Carefully constructed no-fault statements such as "I'm deeply sorry that he passed away while under our care" don't count.)

Yet Kaler has enthusiastically embraced the phrase "Markingson's Legacy" as a way to market his latest "action plan."

Read it for yourself in the Star Tribune.  

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