Friday, January 6, 2012

How not to pitch a science story

Excellent advice, from the Open Notebook. 

My favorite part, from Wired editor Adam Rogers: "On persistence, I’m reminded of something Atlantic editor James Gibney said at a panel I was moderating: 'There is a special place in hell for editors who don’t call people back, and I am going there.'"  (My own addition: James Gibney is right, but I can say from experience that he's not going there.  At least not for this particular sin.)

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