Fifty journalists and journalism professors have asked the New York Times to start disclosing the conflicts of interest of its op-ed writers. According to TruTies.org, a project of the Checks and Balances Project, "Everyday, industry-funded pundits, masquerading as unbiased experts, have their commentary published and aired by influential media outlets. Often, their commentary raises issues that have a direct financial stake for their funders. Rarely – if ever – are we informed that the “expert” has gotten money from the industry they're championing. Why? Top news outlets don’t bother to ask these pundits about their conflicts."
Read about it in the Columbia Journalism Review.