My favorite part of Taylor Branch's terrific piece on college sports in The Atlantic comes when the big-time shoe company hustler Sonny Vaccaro is asked by the Penn State president emeritus why universities should be advertising instruments for shoe companies. Vaccaro replies:
“They shouldn’t, sir. You sold your souls, and you’re going to continue selling them. You can be very moral and righteous in asking me that question, sir, but there’s not one of you in this room that’s going to turn down any of our money. You’re going to take it. I can only offer it.”
Read it here.